Branding & Identity Exploration
BUOST incorporates your brand’s and customers’ core values and creates a composite brand identity. With extra effort, BUOST ensures that your logo is a versatile and successful one. We study your competitors, current trends, and all there needs to be known about your company, and we create an outlook that works and excels.
We build brands, grow sales and shine light on how digital can better serve your world.
Brand
Guidelines
This involves creating and developing the overall brand identity for a company or product. It includes designing the logo, choosing brand colors, defining brand values, creating brand guidelines, and establishing a consistent brand identity across various platforms. This includes guidelines for logo usage, typography, color palette, imagery, tone of voice, and more.
Rebranding
& overhaul
Rebranding is the process of giving an existing brand a fresh look and feel. This involves updating or redesigning the brand identity elements, such as the logo, typography, colors, and messaging, to align with the evolving needs of the business or to appeal to a new target audience.
Packaging
Design
Packaging design is the visual and structural representation of a product’s packaging. This focuses on creating attractive, functional, and on-brand packaging solutions that enhance the product’s appeal, differentiate it from competitors, and effectively communicate its key features and benefits.
Collateral
Designs
Designing various marketing materials and assets that represent and promote the brand, such as business cards, letterheads, brochures, flyers, banners, social media graphics, and other printed or digital materials that align with the brand’s identity and messaging.
The Process
Branding & Identity
Stand Out In The Hurricane
In this digital age, all everyone wants to do is stand out. In the scramble of getting to the top, most brands get lost, or even forgotten despite their existence. We at BUOST aren’t going to just tell you that you’re going to succeed, no. We’re going to show you how we do it. And all it takes is three simple steps.
The Breakthrough
Digging through your brand and truly uncovering the hidden aspects of your business happens during this phase. A complete analysis of the problem, breaking the initial image and setting the plan for the potential your brand holds and the goals it aspires to achieve, happens during the breakthrough by BUOST.
The Formulation
With the comprehensive plan in mind, the overflow of ideas is narrowed into feasible, workable chunks. Developing them into visuals to communicate the values and attributes of the brand, BUOST works on prototyping and drafting until the desired outcome is achieved. This way, your aspirations are made sure to be met, along with the proper strategies.
The Operation
Nothing can be achieved without effort. This final phase is the most important. While being consistent, and with strategies that will boost your brand name, BUOST will increase your visibility. It’s not a one-night job, this takes steady attempts with constant renewal and reflection. BUOST will carry out the operation to strengthen your business, taking it to heights never seen before.
Your brand is way more than the aesthetics, we know that’s why BUOST captures the true essence of the brand and creates an image that effectively conveys what the brand stands for. Our brand design work includes brand architecture, tone of voice, component design systems, color palettes, social assets, brand guides, photography style, font selection, website, and more. It’s more than just a logo. We make you stand out from the crowd.
FAQ
What are brand guidelines?
Brand guidelines, also known as style guides, are a set of rules and instructions that define how your brand should be presented visually. They include guidelines for logo usage, typography, color palette, imagery, and overall brand voice.
Why are brand guidelines important?
Brand guidelines ensure consistency and coherence in your brand’s visual identity. They help maintain a unified and recognizable brand image across different marketing materials and platforms, enhancing brand recognition and trust among your audience.
Can you help create brand guidelines for my business?
Yes! We have experienced designers who can work with you to create comprehensive brand guidelines tailored to your specific business needs and brand personality. Our team will ensure your brand guidelines reflect your vision and values.
Can I update my brand guidelines in the future?
Absolutely! Brand guidelines can be updated to adapt to changes in your business or market trends. If you need to make adjustments to your brand guidelines, our team can help you refine and update them accordingly.
How can brand guidelines benefit my business?
Brand guidelines bring clarity and consistency to your brand’s visual representation, ensuring that all marketing materials and communications maintain a unified look and feel. This consistency builds brand recognition, strengthens brand identity, and fosters trust among your audience.
What is rebranding?
Rebranding refers to the process of updating or changing various elements of your brand’s identity, such as the logo, colors, typography, messaging, and overall brand strategy. It aims to revitalize and reposition your brand in the market.
Why should I consider rebranding?
Rebranding can be beneficial when your brand needs to evolve to meet changing market conditions, target new audiences, differentiate from competitors, or address a shift in brand perception. It can help breathe new life into your brand and increase its relevance.
How long does the rebranding process take?
The duration of the rebranding process depends on the scope and complexity of the project. It can range from a week to several weeks. Our team will work closely with you to establish a timeline and ensure a smooth and efficient rebranding process.
What services do you provide during the rebranding process?
We offer a comprehensive range of services to support your rebranding efforts, including brand strategy development, logo redesign, visual identity creation, brand messaging, and marketing collateral design. Our team will guide you through every step of the process.
What are collateral designs?
Collateral designs refer to various marketing materials used to support and promote your brand, such as brochures, business cards, flyers, posters, and presentations. These designs are intended to communicate your brand message consistently across different touchpoints.
How can collateral designs benefit my business?
Collateral designs help create a cohesive brand identity and provide visual assets that effectively convey your brand’s value proposition to your target audience. They serve as persuasive tools to engage potential customers, build brand recognition, and leave a lasting impression.
Can you design custom collateral materials for my business?
Absolutely! We specialize in creating custom collateral designs tailored to your business objectives and brand guidelines. Our team will collaborate with you to understand your requirements and develop designs that align with your brand identity and target market.
Can you design digital collateral materials for online marketing campaigns?
Certainly! In addition to traditional print collateral, we specialize in designing digital collateral materials such as banners, social media graphics, email templates, and landing pages. These digital assets are optimized for online marketing campaigns and can help drive engagement and conversions.
Bridging Boundaries
with the largest
urban development project
in South Asia.
At BUOST, we believe in the power of innovation and creativity to drive business growth and success. As the exclusive marketing partner of Port City Colombo, we are committed to helping this visionary project reach new heights of success and become a global leader in urban development.
Some Neighborhoods We Grew Up In.
