Now it sounds easy to say we brand and just stop but when it comes to branding there are numerous auxiliary services we provide. All the way from creating unique brand identities to rebranding and relaunching products with fresh new faces to all forms of other advertising and promotions, we provide an all-inclusive service, combining the efforts of an extremely creative task force.
We are all believers at BUOST ASIA. We believe that a significant portion of a brand’s success depend on the ‘attraction’ element. Therefore, all our strategy planning, research, advertising and content is directed towards creating attention-grabbing brands.
Although we like to call ourselves a branding and consultancy agency, we ourselves have realised one simple thing; BUOST ASIA is something much more.
Say you are someone tired of working under other people and decide to start your own thing. Now what would you want to do? Sell your product (obviously) and perhaps try to do it better than your previous employers.
If you are to sell your product, what would you need? A quality product? Well, yes. That’s one part of it, but given how the modern world runs, would that be enough? We would say ‘no’.
This is where the “Brand” assumes vital importance. Why we believe in a brand is due to several significant reasons; it speaks the story of your product, it expresses your identity to your target market, it attracts attention of your customers, it reserves your own spot in the competitive market. We at BUOST believe that you deserve to have your story told which is why we brand and help you along your journey.
Let’s break it down - Branding is perhaps one of those terms, quite literally used by a lot of people nowadays. However, here is how we look at it.
To us, a brand is like a person; with a name and identity. Just like you and I are different, each brand is different. Just like you are unique, each brand is unique. Just like you have your story, a brand should also have a story to tell. But the visual part of it is a small fraction of its personality.
Now the brand personality being established its about the plan to make it appealing to the audiences. A carefully thought-out strategy lays a solid foundation for the brand to build upon and will adorned by suiting graphics and decorated by meaningful content.
What if the current plan does not work? Then we change. There is no shame in embracing change; after all what good is sticking to a marriage that is nothing but fights everyday? Sorry, what we meant was, we rebrand. We look at where we went wrong and overcome those mistakes.
For everything to work smoothly, and according to plan,mutual respect and trust is essential. It is like the yacht on which we cruise along this journey. What we really believe in is admiration of each other’s creative aspirations, adequate discourse and stunning outputs.