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we stand as a global consulting partner dedicated to driving transformation through innovation, strategy, and AI-powered solutions. We empower businesses to grow, adapt, and lead with confidence in today’s digital-first world. Guided by values of humanity, integrity, and environmental responsibility, we are committed to creating solutions that are sustainable, impactful, and people-focused.
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Insights
Unleashing Strategies, Innovations, and Perspectives That Drive Success, Straight from the Team
Trends in Web AI in Web Mobile First
The Future of Web Development: Trends to Watch
The web is constantly evolving! Discover the key trends shaping the future of web development, from AI and the metaverse to serverless architecture and the importance of cybersecurity.
Bosilu Hettiarachchi
Associate - Software Engineer
Brand Strategy Digital Design Visual trust
The Science of First Impressions: How Design Affects Brand Trust
Trust isn’t built with words alone, it starts the moment someone lays eyes on your brand. In just 50 milliseconds, a visitor has already decided whether your business feels credible or forgettable. But what exactly happens in those first crucial moments? And how can design shape that split-second judgment?
Thalal Izzath
Associate - User Experience Engineer
BPM Workflow Optimization Marketing Ops
Implementing BPM in Marketing Teams: A Step-by-Step Guide
Learn how to implement BPM in marketing teams with this step-by-step guide. Streamline workflows, automate tasks, and scale campaigns efficiently.
Oshadi Seneviratne
Project Manager
Infinite Scrolling UX Doomscrolling Psychology Scrolling vs Pagination
Infinite Scrolling: The Black Hole of Content
Infinite scrolling creates a seamless browsing experience but can also lead to mindless doomscrolling. This article explores the psychology behind infinite scrolling, its UX benefits and pitfalls, and how designers can create more responsible, user-friendly scrolling patterns. (Reading Time - 8 minutes)
Chiran Senadhirathna
Senior Partner - Engineering
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Workflow Optimization Short Form Video Video Production
Why Short-Form Video Creation is Still a Mess (And How It Shouldn’t Be)
Short-form videos dominate social media, but the chaotic workflow behind them frustrates creators and clients alike. Vague briefs, scattered feedback, and endless revisions make the process a mess. The real issue? A lack of structured collaboration. Streamlining briefs, centralizing feedback, and improving version control can fix it, because if short-form videos are the future, the workflow must evolve too.
Thisara Jayasinghe
CEO/Founder
Client Success Predictive analytics Service Automation
Winning with Proactive Support: Anticipate, Solve, Succeed
Proactive support is the key to stronger client relationships and long-term success. Instead of waiting for problems to arise, anticipate customer needs, reduce churn, and enhance satisfaction. Discover strategies, real-world examples, and the role of technology in transforming support from reactive to proactive.
Jerry George
Senior Partner - Digital
Productivity Mental Health Job Performance
The Hidden Cost of Stress: How It Kills Workplace Productivity
Stress in itself isn't inherently bad. But what happens when stress turns into burnout?
Golden Ekpendu
Junior Art Director
Brand Strategy Digital Consultancy Storytelling
Why Storytelling is the Secret Weapon of Digital Marketing?
Storytelling is key to making a brand stand out. A great story turns a brand into more than just a business.It builds real connections with people. Through social media, ads, or content, the right story creates trust and keeps the brand memorable. This article shares how storytelling makes an impact.
Thejani Waragoda
Junior Project Manager
Branding Brand Strategy Storytelling
It’s an ancient need to be told stories, but the story needs a good storyteller!
It’s important how you position the brand and present it to your audience. As Bruce Wayne (Batman) said, “It's not who you are underneath; it's what you do that defines you.” Your brand can be one of the best in the market, offering the best service/product. But if people don’t know its value, they won’t recognise how big you really are.
Aaron Krasse
Creative Director
Creative Agency Tools Creative Workflow Automation SUITS
Streamlining Creativity: The Role of SUITS in Enhancing Agency Workflows
In today’s fast-paced digital landscape, creative agencies face a dual challenge: the demand for high-quality, original content paired with the need to deliver it faster than ever before. Balancing the pressures of efficiency and creativity often feels like walking a tightrope, with productivity sometimes undermining the very essence of creativity
Thisara Jayasinghe
CEO/Founder
Digital Marketing BPM Marketing Consulting
Scaling Digital Marketing Operations: BPM as a Consulting Framework
Discover how Business Process Management (BPM) serves as a powerful framework for consultants to help businesses scale digital marketing operations effectively and sustainably. Featuring Amazon’s real-life transformation story.
Oshadi Seneviratne
Project Manager - Junior
UX Engagement Strategies Digital Product Design UX Design
Here’s how to push the right buttons. The Eternal Button Debate: Rounded vs. Square
Discover how button shapes—rounded vs. square—impact user trust, engagement, and perception in UX design. Learn when to use each shape and how to create buttons that drive clicks through simplicity, clarity, and emotional triggers
Chiran S.
Senior Partner - Engineering