When your team works with multiple digital assets, it’s vital that you have the necessary systems in place that will enable them to store and share these assets effortlessly. Also, data security is becoming increasingly important, so, apart from storing and sharing assets, you’ll also need to ensure that they are kept securely.

Problem
Statement

Shortly after the pandemic broke in 2020, it increased internet use by 70%. It’s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.

In turn, many businesses accelerated their digital transformation efforts because of the pandemic, with the result that many are now marketing and selling their products and services online. As a result, there has been substantial digital marketing growth and it’s understandable that digital channels now make up over 70% of marketing budgets globally.

The shift to digital also had some other effects. It resulted in more competition with increasing demands on marketers to stay relevant and regular with their campaigns. So, digital marketing teams had to start working harder than ever. Yet, despite this, marketing budgets were plummeting.

Ultimately, this means marketers were facing increased workloads while, often at the same time, having to contend with lower marketing budgets and in many cases the same size marketing team. Now, the immediate question is how are they possibly able to do this? The answer is simply by being more efficient. And for this, its vital that big brands have the right tools that will enable them to be more efficient and productive.

Considering some of the challenges digital agencies-marketers & their clients face like the following :

Evolving customer expectations : As mentioned earlier, consumer expectations have evolved and, as such, they now expect a more customer-centric marketing approach. As a result, marketing strategies that incorporate more personalization and cater to the needs and expectations of consumers are the key to success. This isn’t always easy as these expectations are in constant flux. 

More engaging content : Its simple, the more content there is, the smaller the window of opportunity to grab consumers attention. As a result, engaging content is becoming increasingly important and marketers are challenged to constantly find new and exciting ideas to reach their audience. 

Privacy regulations: In recent years, privacy has become an important concern and, as a result, various pieces of legislation and regulations now determine how marketers can obtain consumers, personal information and how they use it. Here, marketers need to keep up with this continuously evolving legislative and regulatory landscape. 

The shift to mobile: Apart from the fact that more people use the internet than ever before, there also has been a massive shift to mobile. In fact, over half of all web traffic comes from mobile devices and consumers spend about 70% of their time on the internet on mobile devices. Because of this, digital marketers now need to ensure that their messaging and campaigns are optimized for mobile.

Omnichannel approaches. The rise of omnichannel approaches has driven the increased need to ensure that all messaging and content, no matter what the device or channel stays consistent. This, in turn, leads to more work for digital marketers.

Considering the above challenges, it’s easy to see why, as stated earlier, you need to be as efficient and productive as possible. 

At the foundation of an effective workflow that can help you manage digital marketing projects better, lies the project brief & a content calendar. It’s from here that you take all the information and devise a strategy to make your clients ideas a reality. As a result, once you’ve got the requirements from all the relevant stakeholders, it’s time to put together a clear and succinct Creative Strategy brief which remains the first biggest challenge for any Head of Digital.  

What if we say that you don’t have to sift through multiple emails just to stay on track to get the briefs or approvals on them anymore?  

The approval stage is often where the most delays happen. Just think about it, with so many stakeholders to manage during the review, approval, and feedback process, mixed, conflicting, and even missing feedback is often responsible for holding up a digital marketing teams progress on a project. 

What if we say you can eliminate this which, in turn, will increase organization, efficiency, and productivity?

When your team works with multiple digital assets, it’s vital that you have the necessary systems in place that will enable them to store and share these assets effortlessly. Furthermore, data security is becoming increasingly important, so, apart from storing and sharing assets, you’ll also need to ensure that they are kept securely.   

What if we say that whilst you ensure security, you can also keep track of all approved work and create a digital gallery for all in-market assets. 

When your team works with multiple digital assets, it’s vital that you have the necessary systems in place that will enable them to store and share these assets effortlessly. Also, data security is becoming increasingly important, so, apart from storing and sharing assets, you’ll also need to ensure that they are kept securely. 

What if we say that besides ensuring security, there is also a way you can keep track of all approved work and create a digital gallery for all in-market assets? 


To know how, get in touch with us to know the collaborative workspaces we have in line for you to smoothen the process for you as an agency!