Digital Strategy for a Global Reach

Port City Colombo, a transformative urban development project in Sri Lanka’s capital, Colombo, envisions the future of urban living and global business hubs. As a Special Economic Zone (SEZ), it offers advanced infrastructure, premium amenities, and a strategic location near the Port of Colombo, making it a prime destination for businesses and investors.

Port City Colombo engaged BUOST as its strategic digital consultancy partner to amplify its global presence. Through focused consultancy, we identified India as a key market alongside the UAE and Sri Lanka. With a dedicated budget of LKR 100,000 for India, BUOST executed an optimized campaign that delivered 31,600 actions at an impressive cost-per-result of LKR 3.17. Over 10 days, the campaign achieved 5,561,258 impressions and reached 3,375,470 unique individuals, establishing Port City Colombo as a leading global investment destination.

Shaping a Global Identity with Revamped Branding

Port City Colombo envisioned establishing itself as a global benchmark for innovation, blending Business, Lifestyle, and Sustainability into a unified identity. To bring this vision to life, BUOST was engaged to create a cohesive and versatile brand guideline that would reflect the project’s transformative aspirations.

BUOST approached the task with a consultancy-driven strategy, working closely with the Port City team to align creative outputs with their core objectives. Drawing from the “Gem Story” narrative, we utilized specific color codes to represent the essence of each pillar—Business, Lifestyle, and Sustainability. These codes became the foundation for meticulously designed collateral materials, visual elements, and comprehensive usage guidelines.

The resulting brand guidelines seamlessly encapsulated the distinctive features of each pillar while ensuring consistency and recognizability across all touchpoints. This strategic alignment reinforced Port City Colombo’s identity as a future-focused destination for global business and urban innovation.

• 5.5 Mil Impressions Generated Utilizing LKR 100,000 Budget

• 3.3 Mil Reached on Facebook alone in 10 Days

Informations via Meta