Branding Innovation, Globally Aligned
Roughton International, a global consultancy firm, sought to standardize its branding and visual identity. BUOST was entrusted with aligning their branding with core values such as innovation, quality, and sustainability.
Our consultancy process began with a detailed brand audit to understand Roughton’s positioning and aspirations. We developed a cohesive brand strategy, encompassing redesigned packaging, updated collateral, and a website overhaul that reflected their commitment to excellence.
The new visual identity reinforced Roughton International’s reputation as an innovative and sustainable leader, setting them apart in their industry.