Playful Elegance, Redefined
Frank & Arlo, an Australian pet furniture brand, approached BUOST to revamp their branding in a way that captured both elegance and playfulness. Rather than simply executing a visual overhaul, we began with a consultancy-driven approach to understand their market positioning and customer expectations. Through deep market analysis, BUOST developed a new logo, vibrant color palette, and consistent brand guidelines.
The refreshed identity emphasized “happy red” for customer attraction while retaining the brand’s luxurious undertone with black. The rebrand established Frank & Arlo as a standout in the competitive pet furniture market, attracting new customers while retaining loyalty from existing ones.
