Advance e-Com with B2B Store
New Vithanakande Ceylon Tea sought to modernize their digital presence with an e-commerce platform. However, our consultation revealed a deeper need: their brand had to balance its rich heritage with modern market expectations to appeal to both retail consumers and wholesale partners. BUOST reimagined their online presence through a strategic consultancy approach.
We designed an e-commerce platform that integrated B2B and B2C functionalities seamlessly, ensuring that wholesalers and individual consumers experienced an equally tailored and engaging interface. The platform leveraged storytelling elements to highlight the brand’s legacy, while incorporating advanced functionalities to streamline purchasing processes. The final solution revitalized New Vithanakande’s brand online, positioning it as a global leader in premium Ceylon Tea.
Heritage Meets Modernity
New Vithanakande Tea sought to modernize its branding to resonate with contemporary audiences without losing its traditional charm. BUOST took a consultancy-first approach, identifying the key elements of their heritage that needed preservation while integrating modern design principles.
We developed a visual identity featuring a modern logo, vibrant colour palette, and sustainability-focused patterns. The updated branding positioned New Vithanakande Tea as both a custodian of tradition and an innovator in the premium tea market.