Victorias Best Drive-away Deals CMS

MotoCorp Pty Ltd, Australia’s leading importer of Japanese Domestic Market (JDM) vehicles, approached BUOST with a clear goal: to showcase their extensive inventory while optimizing lead generation. However, during our consultancy engagement, we identified an opportunity to elevate their brand presence by integrating a robust content management system (CMS) that could streamline operations and enhance user experience.

BUOST designed and developed a platform that not only featured MotoCorp’s impressive vehicle range but also incorporated a highly intuitive CMS. This solution provided the flexibility needed to manage content dynamically while driving customer engagement. To ensure seamless usability, we integrated an “EasyCar” feature, simplifying the process for end-users and the client alike.
The final platform successfully positioned MotoCorp as a leader in the competitive automotive market, delivering a cohesive brand experience that aligned with their growth objectives.

Driven to Lead: A Bold New Identity

MotoCorp, renowned as a hub for Japanese sports car enthusiasts, sought BUOST’s expertise to elevate their brand’s visual identity and better reflect their dedication to excellence. Rather than simply redesigning their logo, we approached the project as a strategic consultancy, identifying key elements that would resonate with their target audience while reinforcing their market positioning.

The result was a bold new logo featuring a distinctive ‘M’ paired with vibrant orange and deep black tones, symbolizing energy, reliability, and sophistication. We established clear typography and comprehensive colour guidelines to ensure consistency across all brand touchpoints. This revitalized visual identity not only connects with car enthusiasts but also strategically positions MotoCorp for sustained success in the competitive car dealership industry, embodying their core values of passion, innovation, and reliability.